Peter Robertson was born in Digby, Nova Scotia, where he began his career working alongside his father at Canadian Tire. This early experience developed his passion for the automotive industry. While learning the ropes in that field, he also trained and worked as a paramedic.
Peter’s entrepreneurial spirit led him to launch several businesses, including a Sears outlet, 3TP Promotions, and a clothing company. He was also a co-founder of the Wharf Rat Rally, which became Canada’s largest multi-day motorcycle rally. After noticing a post-COVID decline in the event’s momentum, Peter, along with fellow bikers, initiated a new event called Sou’West Iron and Ink to help revitalize and enhance the rally experience.
In 2010, Peter moved to Alberta to further his career in the automotive sector, eventually managing a large dealership. During his time in Fairview, Alberta, he served a term on the town council and remained actively involved in community life, supporting local youth through Little League, minor hockey, and various festivals and events.